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Built for Cashflow

Media kit

Zachary Maley and The FORCE System

For podcast hosts, journalists, and event organizers: bios, images, interview topics, and sample questions. Use anything here as is.

The FORCE System by Zachary Maley, book cover
Title
The FORCE System: How Small Business Owners Escape Chaos, Build Systems, and Take Back Their Lives
Author
Zachary Maley
Publisher · Date
Lioncrest Publishing · November 3, 2026
ISBNs
Hardcover 978-1-5445-5438-9 Paperback 978-1-5445-5437-2 Ebook 978-1-5445-5436-5 Audiobook 978-1-5445-5381-8

About the book

Owning a small business is a labor of love. But when the labor outweighs the love, it’s easy to find yourself overwhelmed, overinvolved, and stuck in constant chaos. In The FORCE System, Zachary Maley shows how systematizing five critical areas (Finance, Operations, Revenue, Culture, and Execution) frees up time and money and builds lasting momentum. Through his own turnarounds and real small-business stories, readers learn to delegate with confidence, use time blocking and task batching, set action-oriented quarterly timelines, and set up a banking structure that makes every dollar work for them.

Quotable

  • “Effort without structure is just chaos wearing a motivational T-shirt.”
  • “A business built on the owner’s personal effort will never outgrow the owner’s personal capacity.”
  • “Repetition is not a workload problem. Repetition is a design problem.”
  • “Delegation without systems is hope disguised as leadership.”
  • “Your business doesn’t need more hustle; it needs better systems.”

Bios

Three lengths, ready to paste into show notes or an introduction.

short

41 words

Zachary Maley builds businesses by installing systems that make profit and performance predictable. He is the founder of Built for Cashflow and the author of The FORCE System: How Small Business Owners Escape Chaos, Build Systems, and Take Back Their Lives.

medium

91 words

Zachary Maley builds businesses by installing systems that make profit and performance predictable. He developed his operating framework leading teams responsible for hundreds of millions in revenue, then used it to buy, fix, and grow his own hospitality and real estate businesses, including the Silverland Inn in Virginia City, Nevada, a hotel that had lost $350,000 a year for sixteen years and turned profitable within three months. He is the founder of Built for Cashflow and the author of The FORCE System. He lives in Reno, Nevada, with his wife and daughters.

long

179 words

Zachary Maley builds businesses by installing systems that make profit and performance predictable. At twenty-six he moved to Thailand to start an advertising agency, worked twenty-hour days on willpower alone, and came home a year later with $80,000 in credit card debt, sleeping in a six-by-four-foot closet in his mother’s office. He rebuilt one system at a time: first a strip mall in southern Utah, then an RV park that had lost money for twenty years, then the Silverland Inn in Virginia City, Nevada, a hotel that had lost $350,000 a year for sixteen years and turned profitable within three months. Today he leads large-scale loyalty and marketing operations for a major hospitality company, overseeing data science, AI-driven decision systems, and customer strategy, and owns a multimillion-dollar real estate portfolio. He has lived and worked from Kenya to Hong Kong to Thailand. He is the founder of Built for Cashflow, a community for small business owners who want to scale without burning out, and the author of The FORCE System. He lives in Reno, Nevada, with his wife and daughters.

Interview topics

  • The fatal trap

    Why the hardest-working owners stay stuck: when the business can’t run without you, you aren’t running a business. You are the business.

  • Hustle doesn’t scale

    Twenty-hour days in Thailand, a collapsed agency, and $80,000 of debt: what willpower can’t do, and what systems can.

  • A sixteen-year loss, fixed in three months

    How working out what each hotel booking really cost led to doubling room rates and the Silverland Inn’s first profit.

  • Pay yourself first

    The four-account banking split that makes profit something you protect up front, not hope for at the end of the month.

  • Delegation that works

    Why “delegation without systems is hope disguised as leadership,” and how SOPs and dollar-based decision tiers fix it.

  • Culture as an operating system

    The cook with the perfect résumé who cost the hotel nearly $20,000 in six weeks, and how to hire, reward, and correct for values.

  • Buying businesses others gave up on

    Why underperforming properties are often underpriced, and what changes when you run them on systems.

Sample questions

  1. You moved to Thailand at twenty-six and worked twenty-hour days. What went wrong?
  2. What is “the fatal trap,” and how can an owner tell if they’re in it?
  3. The Silverland Inn lost money for sixteen years. What did you change in the first ninety days?
  4. Why do so many small businesses have a pricing problem rather than a sales problem?
  5. Walk us through how you set up your bank accounts, and why it matters.
  6. What’s the first process an owner should write down?
  7. How do you decide which decisions your team can make without you?
  8. What does culture drift look like, and how do you fix it?
  9. You’ve run a hotel and an RV park alongside a full-time executive role, and now you’ve written a book. How do you manage it all?
  10. What’s one thing a listener can do this week to get out of the chaos?

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